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Privacy Policy

Who we are

We are a Charity which provides support to a Registered Trust in India called the Bethesda Joy Charity which is a home providing care, schooling, clothing and a safe place to live for 17 vulnerable children.

What personal data we collect and why we collect it

AFIRM can collect information about you when you use our website, contact form, send us an email, call us on the telephone, send us information through the post, contact us by social media, and/or verbally give us information at one of our fundraising events.

Below we list some of the most common categories of personal information we may collect about you.

 Your contact details (including, name, title, postal addresses, telephone numbers and email addresses) to register your donation and collect gift aid;

  • Any personal information you choose to give us when contacting us;
  • Credit card, bank information and/or billing information to register your donation whether by one off payment and/or standing order.

How we use our personal information

We collect and use information about you if you make an enquiry via our website, attend one of our events and/or make a charitable donation to our Charity.

Your relationship with us will determine why we collect particular information about you.  We collect your personal data because you have consented for us to do so; We may be required by law to collect certain information; or use it for our legitimate business interests where these do not override your rights or interest. We may collect and use your information to:

  • Enable you to attend our fundraising events if you request to hear from us;
  • Provide you with information about forthcoming events that Afirm are holding;
  • Process the Charitable donation you make to us;
  • Any other processing for which you have indicated your consent.

Who has access to your personal information

Your information will be processed by the Trustees of Afirm and/or our administrative team at Afirm in order to fulfil our obligations to you as outlined in this notice. We will not share your details with third parties unless you consent for us to do.

Please note that law enforcement or other regulatory bodies can legally request access to information about you for prevention and detection of crime and/or the apprehension or prosecution of offenders.  Where submitted, your card details may be disclosed to banks or relevant financial institutions to arrange payments. In the case of a suspected fraudulent transaction, your details may be further disclosed for the sole purpose of performing further checks.

Information Security and International Transfers

Afirm are committed to being transparent and keeping your information secure. We take all reasonable steps to ensure that your personal data is processed securely.  All online transactions are done via a secure server.  This means that information entered on the transaction page is encrypted using SSL (Secure Socket Layer) before transmission.

On secure pages, a “closed” lock symbol is displayed in the bottom part of your browser screen and the website address in the address bar at the top of the browser screen starts with an “https” instead of an “http”.

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

How long we retain your data

Information is only kept as long as necessary for the period it is required. When deciding how long we keep your information we take into account any minimum retention requirements set out in law. Depending on the purpose for which we hold your hold your personal data, retention periods may vary.  We will hold your personal data for a minimum of 6 years after the end of the tax period in which the last donation was made.

What rights you have over your data

To exercise your privacy rights please send your request in writing. We may be required to verify your identity for security purposes. Your rights are outlined below:

The right to access information we hold about you, why we have that information, who has access to the information and where we obtained the information from.

  • The right to correct and update the information we hold about you. If the data we hold about you is out of date, incomplete or incorrect you can inform us and your data will be updated.
  • The right to have your information erased. If you feel we should no longer be using your data you can request that we erase the data that we hold. Upon receiving a request for erasure we will confirm whether it has been deleted or a reason why it cannot be deleted (for example because we have a legal obligation to keep the information or we need it for a legitimate business interest).
  • The right to object to processing of your data. You may request that we stop processing information about you. Upon receiving your request we will contact you and let you know if we are able to comply or if we have legitimate grounds to continue to process your data. Even after you exercise your right to object, we may continue to hold your data to comply with your other rights or bring or defend legal claims.
  • The right to data portability. You have the right to request that we transfer your data to another controller.

We will comply with your request where it is feasible to do so, within 30 days of receiving your request.  There are no fees or charges for the first request.  However additional requests for the same data may be subject to an administrative fee of £25 per request.

To exercise your rights please do so by writing to:


Flat 7, Hanover Court,

Croxley Green,



Or email us at


Where we need your consent to hold your information we will ask you to confirm your consent in writing and we will inform you why we are collecting the information, how we will use it, how long we keep it for, who else will have access to it and what your rights are as a data subject. Where we do rely on consent you have the right to change your mind and withdraw that consent at any time. If you withdraw your consent we will immediately cease using any personal information obtained and processed under that consent unless we have some other legal obligation to continue to use it.

What can I do if I am not satisfied with how my personal data is being processed?

At AFIRM we aim to ensure all information collected about you is done so fairly and lawfully, whilst implementing robust measures to keep your information secure. If you are not satisfied with the information provided in this notice, please contact us in the first instance so we can resolve your queries or provide you with any additional information required.

Alternatively it is your right to contact your local Data Protection Authority and lodge a complaint. In the UK the lead Data Protection Authority is the Information Commissioner. For more information please visit the Information Commissioner’s office at or call them on 0303 123 1113.

Additional Information

If you have any queries in relation to this notice, or need more information please do not hesitate to contact us at:


Flat 7, Hanover Court,

Croxley Green,



Or email us at

Effective date: 24 May 2018